The Unique Appeal
WHAT WAS IT ABOUT PENANG THAT MADE IT SO SPECIAL? WHAT WAS IT THAT BROUGHT CENTURIES OF VISITORS TO EMBRACE IT WITH A SPECIAL KIND OF FONDNESS THAT WAS NEVER ACCORDED TO ANY OTHER ASIAN PORT-OF-CALL?
It's the Penang essence. A love potion distilled from that colourful convergence of diverse cultures on Penang's waterfront; an eclectic mix of traditions, architecture, food and festivals which then evolved.
It enriched the fabric of Penang's social, domestic, business and commercial life, totally transforming streetlife, changing street names, building facades, religious practices and festivals. It intermingled ethnic groups and through intermarriages, spawned the rich Nonya Baba and Jawa-Peranakan cultures, creating an exotic heritage that distinguished Penang as uniquely different.
Mixed architecture became the order of the day. Malay kampong houses with Portuguese tiles, ostentatious Chinese villas with European ornamental splendour...
The Penang essence was always spellbinding. Distinctive in character, unique in flavour, it was felt, experienced and enjoyed. It permeated Penang island in entirety. To this day, the Penang essence is not to be found anywhere else in the world.
In THE LIGHT project, the Penang essence prevails, inspiring fresh interpretations of the island's enduring appeal, with contemporary flair. Nothing else comes near it for unique charm or enchanting experience.
Today, that same magnetic allure of Penang's waterfront is just as strong, just as compelling, and emanating from one exciting new source…'THE LIGHT.'